Domain name is important

Regardless of whether you have a business project or just an idea to start, you need to be on the Internet. As a rule, the first thing a potential client thinks about is to find your site. If you make it easy, then your chances of success are greatly increased.

The dynamics of online shopping has changed - largely due to marketing, partly because people realized the advantage of online trading - so a developed and progressive web project is one of the most effective methods. From a marketing point of view, you create a strong brand image with a recognizable domain name.

Benefits of a Strong Domain Name

The domain address of the site should not be registered in a hurry. This is a valuable tool in marketing and search that should lead customers to you. We recommend that you consider the idea, and then decide what name to enter the Internet market with.

Strong domain name:

• It gives professionalism to the site and separates it from a million other web projects;
• Provides brand visibility. Like a storefront, a good domain notifies and attracts new customers;
• Designates a business as technologically advanced and promising. If you really sell goods online - and not only - it is important that you have a place on the Internet by status;
• Is always with you. You change the hosting, move to another country or create a new team - the domain name will follow along with you;
• Increases search ranking. By creating and developing a website with high-quality content, the domain name of the site will become more recognizable in search engines. This attracts new customers;
• Is competitive. You can make yourself known around the world or focus on a specific region.

How to decide on a domain name

Your brand tells about you, about your values, personality and what you are going to do. So let the domain name match. Before making the final decision, consider a few options. If you have a brand but certain keywords are not available, a little creative approach will be required to select a name. We will talk about this a little further.

Domain Name Length

It is good to have a short domain name that is easy to remember. Ideally, 6-10 letters.

The longer the name, the more opportunities for writing spelling when typing. When combining words in a domain, beware of words, combinations of which can confuse customers. Expertsexchange.com - Expert Exchange, a site for exchange of expert opinions. It doesn’t look very good, agree.

Avoid using hyphens and numbers as they complicate typing. Just remember: simpler is better.

But, every day even more companies appear and more and more domains are registered, and choosing a short but imposing domain name is becoming more difficult. Therefore, we recommend compiling a domain with 2-3 simple words that are easy to write and remember. So you have a choice, and writing simple words will reduce the appearance of errors in writing. For example, OneHostPlanet.

Keywords

Keywords - words related to a product or service that is sold on the site. For example, Best-Bakery.com is the best bakery. Such domains belong to the EMD group or exact match domains.

Although some people believe that using keywords or EMD leads to more traffic, Google has changed its algorithm in recent years, reducing the significance of keywords in the domain name, preferring sites with a stylish sense of branding. Thus, search engines get rid of faded repetitions of the same type.

Although, using keywords in a domain is not always bad. From a marketing point of view, the client will know exactly what to look for on Best-Bakery.com.

Top gTLDs Domains and New Best nTLDs Domains

gTLD and nTLD are extensions inside your domain name. The most effective TLD in the world is .COM. It is recognizable, easy to remember and enjoys the greatest confidence.

The main gTLDs are:

• .COM
• .NET
• .ORG (for non-profit organizations)

If gTLDs are not for you, there are many new nTLDs domains that can fit any need. Some of them only decorate, while others express their belonging to a certain spectrum or location. For example, these domain zones are especially popular:

• .BLOG
• .CLUB
• .ONLINE
• .TOP
• .VIP
• .PW
• .SPACE
• .GOLD
• .LIFE
• .SHOP

These nTLDs will be useful in creating a domain name that creatively and successfully describes your brand or industry. Yes, the possibilities with the creative approach are endless, but, like using .COM, this will not always be beneficial.

Country Domain Zone TLD (ccTLD)

The domain of a specific country will be useful if you conduct your business in a specific place. If you have a company in Kharkiv, the domain name metalist.ua will offer Google and other search engines locally in Ukraine to focus on your site - ccTLDs narrow the search focus to a specific region or country.

Premium domains

Often .COM is an ideal domain, but if the desired name is not available, do not despair: it can still become yours, but most likely it will cost you a certain amount.

Often, domains are bought and not used - the business is closed, the company fell apart or the name attracted attention and was registered for resale. Such domains are called Premium Domains. If you are sure that your business should get an unavailable name, investing in a premium domain can pay off in the long run.

Benefits of premium domains:

• Simple, short, sonorous: since there are very few free common short words or phrases suitable for a domain, the premium one will solve that problem - you can choose a short and memorable name for the site.
• Trust: a non-rated domain is quoted by search engine algorithms much higher, which guarantees high positions in the search.
• Respect: most premium domains exist for a long time and during this time they managed to gain a lot of backlinks and referrals on other sites. This will positively affect SEO rankings.
• A confident investment: if your business grows, it will add value to the already verified domain name. Therefore, in the future you will be able to resell it for a larger amount than you invested in the beginning.

The price of a premium domain name depends on several factors - think ahead, and then decide if it's worth it.

Premium Domain Investments

There are many professional investors who specialize in reselling premium domain names. If you see the possibility of registering a domain name, which in the future may be of great value - act. In recent years, simple, sonorous names have gained popularity.

For example, here are the five most profitable sales of premium domains recently:

• //Insurance.com – $36 million;
• //VacationRentals.com – $35 million;
• //PrivateJet.com – $30 million;
• //Internet.com – $18 million;
• //360.com – $17 million;

Tempting amounts, right? That's not all: the domain name https://www.cars.com was estimated at $827 million, and the owning company was overbought with the domain several years ago.

How a Domain Affects SEO Promotion

The domain is not the last thing in the formation of the SEO-rating of the site - you should not choose a domain based on the visual part. Yes, the italianopiz.za domain looks interesting, but italianopizza.com.ua will be much more relevant in Ukraine - so you immediately identify the region to which search engines will relate you, and where they will put you in priority.

The domain zone is of tangible importance for subsequent development. Search engines always give priority to national domain zones, ranking and promoting them higher in the region from which the search is conducted. Working on the principle of targeting, when searching for similar phrases, different sites will be offered in different regions. For example, the phrase “Dominos Pizza” in different cities and countries will have different search results: in Madrid, you will not be offered Dominos from New York, even if rating of this domain is significantly higher and you will be redirected to the Dominos page from Madrid. At the same time, the general search phrases like “buy pizza” will not be the same for countries: Dominos may dominate in the USA, but Grosso Napoletano - in Spain. Even if both networks operate in both countries.

Create a name that customers will remember

A strong domain is an important element of business at any stage. This will attract visitors, emphasize professionalism and separate your business from similar ones in the industry. Think of it as if it is your logo: be sure, the domain is no less important.

If you are ready to make your choice, go to the domains page and make your own choice.