How to prepare a site for the New Year

New Year - an opportunity to attract new customers, making a good foundation for the future. We believe that the next year will bring more traffic and feedback to our sites from visitors, but for this we need to look for new solutions, be relevant and keep up with new-fangled trends.

In 2019, marketing and website design changed; new elements, solutions, and content styles appeared. In 2020, this trend will continue. Are you ready to be one step ahead of everyone in the coming year? We have prepared 5 tips to which you should pay attention, preparing for the January holidays.

Focus on customer attention

A convenient site will be a tangible plus for your business. Any element on the pages - video, image, text blocks - affects the visitors perception. Have you paid enough attention to the design? Optimized content for mobile phones? Do plugins work without crashing? User behavior may also depend on how comfortable they are on the page.

A few solutions that can change a negative experience to a positive one:

• Increase website speed;
• Refresh site design;
• Make the text readable and pleasing to the eye;
• Set up multilingualism. Your site should be presented in several languages ​​and convenient for different categories of visitors.

In the Internet world, with up to several dozens of offers per request, such trifles are of tangible importance.

Protect Clients with SSL Certificate 

If you sell goods, services or products, protecting customer information is paramount. Installing an SSL certificate will allow customers to conduct transactional operations on a resource without worrying about data security. The certificate also improves the ranking of the site, positively influencing the ranking on Google.

If you plan to process any credit or personal information, you will need SSL to comply with the data security standard (PCI). Whether you are a small or large business, your goal should be to maintain a safe environment for customers.

There are several types of SSL certificates that can be installed on your site. We at OneHostPlanet offer a wide range of SSL for our customers.

Increase Visibility With SEO Keywords

Make your website relevant in 2020 - this goal can be achieved through optimization. SEO is becoming a key factor in determining search engine rankings. Tracking this metric will help you get additional traffic.

Creating high-quality content with naturally entered keys or phrases helps people find you among the analogues. Listing relevant keywords related to your business, products, or services is the best way to find new customers. Keys are constantly changing, so it’s worth monitoring current topics and looking for new SEO phrases to stay on top.